WORLD 1ST AT THE WRC RALLYE DE FRANCE ALSACE
GEORACING launched its Virtual Timing and Ghost Visualization solutions as a world first during the TV broadcast of the WRC
Rallye de France Alsace 2014 on CANAL + and SPORT +. Its graphics solutions enabled fans to virtually compare all the cars as if they
had started at the same time. These unprecedented innovations improved the understanding of the program and the comments of the sports
journalists during the live broadcast. The time gaps between the competitors were calculated at 1/10th of a second and were updated every second
from the data of the GPS trackers integrated into the on-board cameras of the cars. These major innovations in live motorsport production were awarded
with an IABM Design & Innovation Award at the IBC in Amsterdam, in 2014. Since then, this solution has been rolled out for digital, via a mobile
app for non-televised rallies, in order to enhance the fan experience. End of 2018, GEORACING won the Grand Prix de France Innovation
organized by the French Automobile Federation for its new innovation which aims to democratize GPS tracking for smaller events.
Visibility & Sponsors
into the cartography in order to guarantee the best
visibility throughout your event.
Interactivity & Ergonomy
can be easily embedded into your website.
of the race and improve the interest
of the public during your event.
Logistics & Safety
GPS TRACKING IN REAL-TIME
I asked GEORACING to develop
an innovative solution for the 2014 edition
based on their sailing experience. They succeeded
in this challenge for Canal + and I must admit that
the result was far beyond our expectations
Head of sports programs - CANAL+
The Virtual Timing has helped
me a lot to tell the story of the WRC Rally de
France-Alsace. At any time, we had at our disposal
an array with the virtual gaps between the cars,
but also their representation in 3D.
Head of the live broadcast - CANAL +